For sharing recipes or entertaining videos of delicious food, PTLK is the go-to social media application. The design and overall aesthetic represents a simple and convenient way to creatively express oneself through food. Whether a user is a budding chef, experimental mixologist, or a teenage foodie, PTLK has a space for everyone in the kitchen. The app attracts those who are very active on social platforms and like to share intimate details of their lives such as the food that they eat. The target audience isn’t restricted to a specific age group or occupation. Bella is the persona displayed in the mock-ups and she uses the platform to post about recipes she makes herself as well as delicious food she eats at restaurants. She uses both the iPad and iPhone versions of the application.